Welcome back to Let's Talk About Brand! Today’s show is special because our guest is talking with us live from Sydney, Australia! We have the fabulous Chocolate Johnny on with us today to talk with us about personalizing a brand. John Kapos is a third-generation chocolatier. His family business, Perfection Chocolates, was founded in 1939. They hand-make their chocolates and confections in Sydney, Australia. Years ago, John realized the power of social media, especially video for small businesses. Today, he spreads that message to small businesses all over the world, as well as continuing to put it to use for Perfection Chocolates!When John took over the family business, social media wasn’t around yet. However, John is an early adopter, so it didn’t take long to hop on all the social media platforms. He not only used social media to grow his business but used it to become well known through his personal brand, Chocolate Johnny.This episode was originally broadcast as a livestream on October 23, 2020. It has been edited from its original format.***Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.