On today's episode, I want you to be inspired by the personal brand story of George B. Thomas. I first encountered George when he was on stage hosting the Inbound conference by HubSpot. George has such a great energy, and he brings so much value to many people in so many different ways, not just as a HubSpot expert, but also in the way he talks to people and cares about people's lives. Today we are going to talk about how he first grew his personal brand by aligning himself with other companies and what that led to. We're going to talk about his adventures within agencies and how they helped him to continue to evolve his brand. Then we will talk about the next phase of his career as he launches his own agency and how all that work became the unknown foundation that allowed him to launch quickly. Finally, we talk about his newest initiative that goes beyond his agency work and speaks to the core of what he's always been about, which is,  corralling untapped human potential and encouraging others to go for it the way others have encouraged him along his journey.Tune in as we talk about: [00:00] Welcome George B. Thomas![04:34] How did George start his personal brand?[07:51] Personal Brand Lesson: Be very careful that you don't let what you think are weaknesses stop you, because many times what you think is a weakness can be your strength.[09:14] What was George doing (before video, podcasting or any internet content) that captured the attention of Marcus Sheridan? [11:03] Personal Brand Lesson: If you’re sitting in an organization you can become a leader. You can be a thought leader. Even if you're not the owner, even if you don't work for the organization that you're teaching the things around, that's the power of building a personal brand inside of the organization. [15:31] When it comes to building a personal brand remember that different people engage with different types of humans. So its not a competition with others - you are just reaching the people you were meant reach and others are reaching the ones they are meant to reach.[19:42] How George decided to start his own agency and how the work he had done on his personal brand helped him launch quickly. [24:07] How does George decide what opportunities he is going to align himself to? [29:18] What is next for George? Geroge B. Thomas PodcastHubHerosBeyond Your DefaultFollow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.