Handle your own PR, hack your own PR - whatever you want to call it, sharing the fundamental skills of public relations with small business owners is the thing I live for. But it turns out I'm not alone. That theory about no original ideas being left in the world was shown to me to be true recently, when I found out about Handle Your Own PR, a Melbourne business that's been offering PR mentoring to small businesses and entrepreneurs for 12 years.   Founder Jules Brooke got in touch with me and, rather than threatening or strong-arming me for being a copycat, she wanted to collaborate. After all, she pointed out, we both have the same mission, don't we?   We decided to chat through our different approaches to PR mentoring and make it an episode for my podcast. I couldn't have asked for a better experience than the one I had with Jules, and for that I'm so grateful.   Take a listen as we compare various PR tactics, spitball different approaches and ideas, and hear about Jules's journey from running a PR agency to being a PR mentor to all kinds of small business owners. Jules is also kind enough to share some of her key pieces of wisdom from a career that far outstrips my own.   Find Jules online https://www.handleyourownpr.com.au/ https://www.instagram.com/handleyourownpr/   Find Odette Barry online https://instagram.com/odetteandco https://instagram.com/hackyourownpr https://www.odetteandco.com.au/hackyourownpr