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The Daily Aus co-founder Sam Koslowski on next-gen news | Ep 28

The Daily Aus co-founder Sam Koslowski on next-gen news | Ep 28

FromHack Your Own PR


The Daily Aus co-founder Sam Koslowski on next-gen news | Ep 28

FromHack Your Own PR

ratings:
Length:
53 minutes
Released:
Mar 9, 2021
Format:
Podcast episode

Description

Sam Koslowski is the co-founder of the social-first news platform The Daily Aus, read by 88,000 Australians each day. Creating news recaps and explainers in a social media-friendly format that prioritises Instagram first, The Daily Aus is on a mission to arm millennials with the tools and information to begin their own deep dive into the news. So, what did Sam have to say about Facebook’s sudden ban on local news, given his business’s entire distribution platform is social media? I couldn’t wait to ask. This conversation was recorded prior to Facebook’s reversal of the ban, but both Sam and I were of the opinion that the ban would be a short-term thing, a tactic used to get the government to the table to negotiate. You can hear us unpacking what the ban meant for the media and audiences in Australia, and the big lessons to take away. Sam shares insights into the decentralised team structure of Sam and Zara’s mobile first freelancer model, which ethically supports up and coming journalists with fair pay, who create all of their social content, directly from their phones, from team WIPs on Whatsapp through the drafting posts and creating social assets on Canva. If you’re wondering what the future of media publishing looks and feels like, you’re staring it straight in the face. Find The Daily Aus online https://www.instagram.com/thedailyaus/ https://podcasts.apple.com/au/podcast/the-daily-aus/id1552309889 https://www.thedailyaus.com.au/ Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr https://instagram.com/odetteandco https://instagram.com/hackyourownpr
Released:
Mar 9, 2021
Format:
Podcast episode

Titles in the series (94)

Odette Barry shares conversations with some of her favourite publicists, journalists, editors, presenters and producers about the often misunderstood industry of public relations. So whether you’re a small business owner learning how to DIY your PR, a publicist looking to deepen your knowledge, or an aspiring publicist striving to gain new skills and understand the media landscape, this podcast offers personal insights and stories, practical tips to improve your pitching and step-by-step guidance to secure headline news.