Jayde Malifa is the Digital Managing Editor for Lifestyle and Food at Are Media,    With a diverse CV spanning PR, marketing and communications, Jayde is in the unique situation where she truly understands both sides of the fence - editorial demands and motivations as well as the small business and PR goals.   Jayde developed a love for travel, food, and women’s lifestyle content while working at independent publisher Sitchu.    Joining Are Media in September 2022, Jayde works across some of Australia’s most popular lifestyle and food brands, including Now to Love, New Idea, Who, Gourmet Traveller, and Women’s Weekly Food.   In this episode we talk about Jayde’s Samoan heritage and her passion for representation and diversity and exactly who, what and when to pitch across the ARE Media portfolio.   If you’re a fashion, lifestyle or food product or service, you are going to get a tonne of value from this episode.   Find Jayde Malifa online https://www.instagram.com/jaydemalifa/  https://www.linkedin.com/in/jayde-malifa/  jayde.malifa@aremedia.com.au   Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr https://instagram.com/odetteandco https://instagram.com/hackyourownpr