As technology editor at The Australian, David Swan’s name will be familiar to anyone who lives and breathes the latest in startups, apps, gadgets, Silicon Valley and innovation. He got his first media gig at 15 years of age writing mobile phone reviews, but has spent the last six years of his career writing for The Australian, picking up numerous awards along the way at The Lizzies, Australia’s IT journalism awards. He also appears regularly on TV and radio as a technology commentator. We got to touch on all that and more in this super insightful interview that has everything from tips for shaking up a media interview that feels a little robotic (hint: keep it real folks) to all of the things that will help you get a brand mention in an article. We also talk about all the things that won’t get your story over the line, what David likes in a case study, and his tips on preparing for live TV appearances. Getting to pick the brain of such a talented media all-rounder was a total luxury - there’s plenty of gold in here for startups and small biz regardless of your industry. If you are interested in tech PR, this is the second episode focused on technology journalism in Hack Your Own PR: Season 2. For more, head to episode 2 with Natasha Gillezeau of The Australian Financial Review. Find David Swan online https://twitter.com/swan_legend https://au.linkedin.com/in/davidswanoz Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr https://instagram.com/odetteandco https://instagram.com/hackyourownpr