Katelyn Swallow is the editor in chief of the Australian Strong Fitness Magazine - part of the global Strong franchise. Strong Fitness is a digital and print publication, that provides evidence-based training and nutrition advice to Australian women between the ages of 20-50 years of age. As Katelyn shares in this episode, it’s all about evidence for Strong Fitness - they’re looking for the research and data to back up their stories.  Katelyn walks us through everything she’s looking for in a pitch whether you’re pitching for a cover shoot, you’ve got a product or if you’re looking to becoming a contributor. She talks us through the purpose, the key communication pillars and what it takes to win her over whether you’re a publicist, writer or small business pitching a story. Find Katelyn online https://www.linkedin.com/in/katelyn-swallow-11b9a074/ https://instagram.com/strongfitnessmag_au https://www.strongfitnessmag.com.au/   Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr https://instagram.com/odetteandco https://instagram.com/hackyourownpr