Georgie Robertson is one of the leaders of regional PR, known for winning outstanding results for her clients and delivering great stories to media that hit the mark. The Regional PR Co is her creative relations agency based in Wagga Wagga that works with entrepreneurs, solopreneurs, small businesses and big organisations that give a damn about regional Australia. Georgie herself was raised on a sheep and cattle station in outback New South Wales before she moved to Sydney to work in public relations across tourism, entertainment, lifestyle and more. This lady not only knows what resonates with regional audiences, she's also fortunate enough to have a great book of contacts from national media. And boy does she know how to package regional stories in a way that gets mainstream attention. In this episode, Georgie generously shares a little of what she's learned over her 15 years in the business, including some recent lessons, plus the common strategies that she uses with her clients - which can also work for you if you're managing your own PR. If you want to download my freebie from this episode – jump over to my website www.odetteandco.com.au/regionalPR Find Odette Barry online https://instagram.com/odetteandco https://instagram.com/hackyourownpr Connect with Georgie https://www.instagram.com/the_regional_pr_co/