Sarah Berry is a lifestyle and health writer at The Sydney Morning Herald and The Age.  Hey guys, I have just had the most lovely chat with Sarah Berry health lifestyle and health editor at The Sydney Morning Herald and The Age.  In this episode, Sarah walks us through the slashie, non-linear path she has taken towards writing about all of the health and life-optimising topics that fascinate her for one of Australia’s leading mastheads.  Sarah explains what makes the health and lifestyle readers tick, where she’s looking for trends and research inspiration, how she prepares for a story, and she talks through what to expect if you’re interviewed by her.  As with just about every guest on Hack Your Own PR to date, she stresses the importance of knowing who you’re pitching, and tailoring your pitch accordingly. Sarah is someone who froths on health research and data and loves chatting with experts in their field.  If you’re a nerdy expert in the consumer health space, this episode is going to equip you with everything you need to know to build your reputation as an expert.   Grab the ChatGPT Cheat Sheet https://www.odetteandco.com.au/shop/chatgpt-pr-cheat-sheet   Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr  https://instagram.com/odetteandco  https://instagram.com/hackyourownpr