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How to pitch to the Good Weekend with Katrina Strickland | Ep 24

How to pitch to the Good Weekend with Katrina Strickland | Ep 24

FromHack Your Own PR


How to pitch to the Good Weekend with Katrina Strickland | Ep 24

FromHack Your Own PR

ratings:
Length:
42 minutes
Released:
Nov 26, 2020
Format:
Podcast episode

Description

Throughout my teens, my sisters and I would fight to steal the Good Weekend magazine from the kitchen table on Saturday morning. We would savour the intellectual commentary on societies emerging issues, satiate our thirst for knowledge of the culture beyond the four walls of our young existence, and we were fascinated by the interesting dynamics and relationships featured in the Two of Us profiles. To say this magazine is embedded in the DNA of my coming of age is an understatement.  Good Weekend continues to play an everpresent and intertwined role in my thirst for expansion and growth. And while I may not have been the target GW audience in my teens, as each passes by I find myself closer to its core demographic and valuing the words in her pages evermore.  In this conversation with Katrina Stickland, Good Weekend editor, we explore all of the things that make this iconic, stalwart of Australian culture, tick. On every page, we bear witness to the investment in high-quality journalism, stories built upon layers of research, edits, feedback rounds and then more edits, until they’re shaped into meandering chats between family, friends and water cooler conversations to mark a time in history. If you have a product or story that will delight Australians with a taste for the finer things in life then you will want to tune into this podcast, but also, read at least ten weekends worth of the Good Weekend, before pitching your story.   Find Katrina online https://www.linkedin.com/in/katrina-strickland-40110725?originalSubdomain=au kstrickland@goodweekend.com.au Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr https://instagram.com/odetteandco https://instagram.com/hackyourownpr  
Released:
Nov 26, 2020
Format:
Podcast episode

Titles in the series (93)

Odette Barry shares conversations with some of her favourite publicists, journalists, editors, presenters and producers about the often misunderstood industry of public relations. So whether you’re a small business owner learning how to DIY your PR, a publicist looking to deepen your knowledge, or an aspiring publicist striving to gain new skills and understand the media landscape, this podcast offers personal insights and stories, practical tips to improve your pitching and step-by-step guidance to secure headline news.