Alison Izzo's CV reads like a dream for anyone who loves glossy women's magazines. From Harper's Bazaar and Elle to Cosmopolitan, Dolly and Cleo, Alison has worked at some of Australia's best loved titles doing everything from fashion styling to managing huge digital footprints that attract millions of eyeballs each week.  Alison's current role as digital editor at body + soul has her overseeing the respected health and fitness publication's online presence, including producing and co-hosting the Healthy-ish podcast.  Alison joined me recently to talk about the women that body + soul speaks to with its content, what she's looking for in health and fitness pitches, and what makes her tick as an editor. She spelled out for us why she's so interested in hypercurrent trends and how to take advantage of these when you're pitching stories, including why you need to do keyword analysis. Plus she talks about video and why it's a super important area for body + soul's content strategy.  It's a jam-packed episode full of insights into one of Australia's best health and fitness publications.    Find Alison on Instagram  https://www.instagram.com/ali__izzo/   Find Odette Barry online https://instagram.com/odetteandco https://instagram.com/hackyourownpr