Melissa Wilson is the executive editor of The Women’s Network at News Corp, which has her overseeing health and wellbeing, parenting, and ‘today’s women’: across Body+Soul, Kidspot and whimn.com.au. And of course she is the cohost of her podcast baby The Juggling Act. Melissa is the Editor of Kidspot which is Australia’s number one website for parenting. For more than 10 years Kidspot has been helping Australian parents to figure out which was it up. The site hosts information and advice to help mums and dads through every stage – and it just so happens to host millions of visitors every month. Mel talks us through her career in journalism, her stints across TV, radio and online. How she used to wake at 4.30am for a stint in breakie TV and news reading for Smooth FM. And while every pitch will be different, she outlines.what makes for a perfect pitch to Kidspot and how she does things a little differently. Unlike many outlets who offer little more than radio silence to pitches that aren’t the right fit, Mel shares how she expects her team to respond to PRs and pitches with not only the yes but also the no and why not - no small task for her team. If you want to grab my headline winning Kidspot pitching template. Go to https://www.odetteandco.com.au/kidspotpitch Find Melissa Wilson on Instagram https://www.instagram.com/melwilson_kidspot/ Listen to her podcast https://podcasts.apple.com/au/podcast/the-juggling-act/id1198896352 Find me and tag me in your listening over on Instagram https://www.instagram.com/odetteandco/