Ever dreamed of working in celebrity PR or starting your own PR agency?  In this episode, I had the pleasure of interviewing Angela Ceberano the insanely talented founder of Flourish PR, a creative communications agency, who works with some of the biggest brands and celebrities in Australia. She is an all-round delightful human as you will very soon hear. In this episode, Ange shares a little about her extensive career as the national publicist for Sony Music and talks through how she took the leap into running her own PR agency – and winning celebrity clients like Olivia Newton-John, Guy Sebastian and…The Backstreet Boys – hello!? Ange shares some valuable advice for young publicists and the delight she experiences in the collaborative success that can be found when you work with a journalist to find the perfect news angle In this episode we cover managing your mental health in PR setting boundaries with clients the importance of clear communication with teams, clients and the media and her winning relationship-building strategy of coffee catch-ups (even if you hand-deliver the coffee!) We’ve got a little freebie that outlines Ange’s key steps to PR success as shared in this episode. If you would like to download a copy – please jump over to my website. www.odetteandco.com.au/episode5 You can find Angela at www.instagram.com/flourish_pr/  and www.instagram.com/angelaceberano/ and that infamous YouTube at www.youtube.com/channel/UCAmJdnHwfT_WNIKI7TI0UUg Follow my podcast news on www.instagram.com/hackyourownPR/ www.instagram.com/odetteandco/  For more about your host, Odette Barry or the 9 week PR program visit: www.odetteandco.com.au/