Georgie Quigley is a dream publicist. Working on brands like Avène, Pukka Tea, Klorane, Outland Denim, Le Tan, Vittoria Coffee, Georgie is seriously well-connected, a breeze to work with and consistently generating amazing results for her clients, all while making it look completely effortless. The reality, as always, is that there’s some serious hustle going on beneath that calm and polished exterior! I sat down with Georgie, who recently established her own agency working with some top names in fashion, beauty and interiors, to explore the mysterious world of product PR. Before going into this interview, this was a blindspot for me too. But I knew that it was very, VERY, different to securing coverage for people, services and ideas. Get those notebooks out, roll up your sleeves, and get ready to expand your lil PR toolkit with some rolled gold tips from Georgie, one of the best in the business when it comes to securing coverage on products. Among other things, Georgie shared when to start pitching to long-range media, how to do a stellar product send-out that looks great and won’t end up in the office rubbish pile, and what to think about when you’re getting your products photographed. We also talked about managing expectations when you’re first starting in PR, how to structure your pitch emails and how she uses her social channels to leverage the coverage she secures for her clients. Find Georgie https://www.instagram.com/georgiequigley_pr/ https://www.gqpr.com.au/ Find Odette Barry online odetteandco.com.au/hackyourownpr instagram.com/odetteandco instagram.com/hackyourownpr