Pivot! It’s the entrepreneurial buzzword of 2020 and it’s something most business owners can relate to as the worldwide pandemic comes to a close. In one way or another, most if not all business owners have to pivot to adapt, and pivoting is something our guest this week is an expert in.In this episode, Hayley Elliot, owner of Purusha People, shares a phoenix-like rising from the ashes story of her business. Her journey of transitioning from working as a waitress to running a growing business to a dying business to resurrecting her initial business with her perfect demographic is one for the books. Listen up and be inspired by this incredible story!KEY TAKEAWAYS FROM THIS EPISODEIf you feel like your motivation is losing steam, pivoting to focus on your brand values can help reinvigorate your business.Scaling is easiest when you understand your customers and have a meaningful relationship with them.Knowing your customers allows you to create the most meaningful copy and images that will appeal to them. Use your brand's voice to resonate with your customers in a way that’s authentic, creative, and unique.Understanding your audience is also understanding their interests. Taking the time to know your customers can provide a tremendous amount of insight into how to reach them with ads.Recommended App: Waking Uphttps://wakingup.comRecommended Podcast:Spirit of 608https://www.spiritof608.comTODAY’S GUESTHayley Elliot is the owner of Purusha People, a yoga clothing brand that promotes sustainability by opting to use natural fiber instead of synthetic materials for its products. Connect and learn more about Hayley and her company here:Website: https://purushapeople.comLinkedIn: https://www.linkedin.com/in/hayley-elliott-535b634b/Instagram: https://www.instagram.com/purushapeople/?hl=enAs a thank you for listening, we’re offering our podcast listeners a completely FREE eCommerce Growth Plan for your brand! In this plan, we’ll dissect what’s working and what isn’t with your current marketing efforts, and give you all the tips needed to see immediate results. To learn more, click here:https://mindfulmarketing.co/growthplan-applyOr if you’re ready to take the leap into Ecommerce Success, apply now to let us do the work for you, and get ready to see massive results!https://mindfulmarketing.co/apply