We have the most incredible show for you today. Everybody’s always talking about meditation and how it has helped with focus, mindfulness, and fantastic morning routines. So many of us give it a try for a while then our practice eventually fades away to the back burner. Ariel Garten is a neuroscientist and one of the founders of Muse. Muse is a headband that you wear while meditating. It gives real-time feedback with soft focus and soft birds chirping. When your mind begins to wander, storm sounds start to play.   If you’ve ever questioned the benefits of meditation, this show may change your mind. It must be working for Ariel because she is excited about everything. She says her life is filled with joy, and she works on what she believes in and cares about. Ariel shares her entrepreneurial journey and how the idea for Muse came about. We learn how Muse gives us real-time biofeedback and guides our brain into the proper meditative state.  We talk about the risks of becoming competitive with yourself and how the device overcomes that. There is also an app with charts, scores, and gamification. It also teaches you to be okay with what is and how to become calm and focused. So much thought has been put into the program to lead us to be calm and not over-invested in frustration or rewards. We have to maintain equanimity to move forward with the practice. There are so many benefits to meditation. It even helps keep your brain younger. This show will be interesting to novice and experienced meditators.  And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode. Everything you need can all be found at jeffreyshaw.com  Ariel Garten thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world.   Join 18,000 subscribers looking to do "business with a soul" and sign up to receive The Self-Employed Nutshell Newsletter! Sign up here!   Guest Contact – Ariel Garten LinkedIn Muse Ariel Garten Twitter Ariel Garten Facebook Ariel Garten Instagram   Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you- Take The Self-Employed Assessment!  Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.