Showing up as your most authentic self to create your brand is the future for women in perimenopause and menopause. I’m joined by speaker and personal branding expert, Juju Hook, to talk about how you can create your own personal brand. Key Takeaways Search for what lights you up. When you find that one thing that brings you joy, create your personal brand around that. [14:15] Don’t wait for the other shoe to drop. Create your own success by finally embracing what it is YOU want to do after all these years of pleasing everyone else. [26:00] Commit to doing the mirror work. Stand in front of your mirror and speak to yourself. Ask yourself what you want to do and listen to the answer. [29:35] About Juju Hook Juju Hook is a consultant, coach, and speaker. For more than a quarter-century she developed brand strategies for corporations.  Today, through online programs, live events, and one-to-one coaching, Juju motivates, inspires, and educates PrimeTime women in topics related to business, life, and relationships.  She holds a BA in English, an MBA, and is a certified coach and a yoga teacher. Juju lives in San Diego with her husband and her son. You can find her branding blog at StrategicJuju.com and her program for PrimeTime women at PositivelyPrimeTime.com. You’re Entering Your Ultimate Prime Time Put your hand up if you have kept yourself, your hopes, and your dreams on the back burner for most of your life. You put your family, your friends, and your career first, but you’ve never really given much thought to what it is you actually want to do. I’m joined by Juju Hook, a branding expert who works with women in the prime of their lives, to talk about how you can reclaim that essence of who you really are and finally create the life and career you’ve always wanted. Your perimenopause and menopausal years are the absolute best time to reinvent yourself - as Juju says, they’re your primetime! Juju shares her amazing wisdom that’s come from personal experience. There came a pivotal moment in her life when she knew her destiny was for greater things - and when she finally had the space to do it in her family life, she jumped at the chance. Speaking with Juju, you can see the tremendous potential that you have. You can take what you already love and what you’re already good at and turn it into something uniquely you. You can start your own business based on YOU: your personal brand that makes people want to buy from you. Juju encourages you to think outside the box. If you’ve had a career in marketing, you don’t need to just keep being a marketer for the rest of your life. In fact, this was Juju’s own career, which she’s since reinvented to help women with their personal branding. Showing up Joyfully as Yourself What makes your new brand work is that you’re showing up by being your most authentic self. People love to work with other people. When you shine through and bring your whole personality to your brand, you’ll naturally attract the kind of people you want to work with - and who want to work with you. But of course, there will be people out there who don’t like what you’re putting out there. Juju is here to tell you that that’s absolutely okay! You don’t have to be everyone’s cup of tea. She shares her best advice on how you can handle negative feedback and criticism. But ultimately, when you’re showing up joyfully as your authentic self, you will start bringing in money and success!  This was such a joyful conversation with Juju. By embracing our beginner’s mind, following what our heart and head knows we’ve always loved and wanted to pursue, and showing up authentically, we will have success in rebranding ourselves during our Prime Time! Share with me in the comments what your Essence of Influence is. As always, you can ask me anything and let me hear your thoughts in the comments on the episode page. If you have questions, email team@drannacabeca.com.   In This Episode Why your perimenopause and menopausal years are the