Welcome to the Season 4 premiere of Let’s Talk About Brand! I’ve been talking to today’s guest for a couple of years now about coming on the program–and I have to say, it's a much more interesting story now than it would have been when we first started talking about having him on. He has done so much more with his personal brand! We can’t wait to share with you the lessons he’s learned along the way.If you are part of #MarketingTwitter, you definitely know his name. And I, for one, happen to love how he shows up with a point of view that he can back up with experience.I am excited to welcome Jack Appleby! Tune in as we talk about:[00:00] Introductions[01:43] Welcome Jack Appleby![04:41] When working to build a personal brand, freely share your insights to build a community that will help you establish a strong personal brand.[06:21] How did Jack develop from a horribly socially anxious kid to leading a community of followers who feel connected to him?[08:48] What was the moment when Jack realized what he was building could create bigger opportunities for himself (and the companies he worked for)?[15:02] Jack never started out to be a content creator; when was he ready to take the leap and become one?[17:22] How did Jack have the confidence to take over Future Social from Morning Brew?[23:23] The internet can be a terrible place, so how does Jack prevent it from holding him back? What advice does he have for younger marketers who are starting to build their brands on social media?[25:59] Jack Appleby: Basketball Star? What lessons has Jack brought with him to build a completely different kind of audience?[34:13] What three things does Jack recommend you do to grow your LinkedIn community?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.