Meet Caroline. She's a Marketer on a Mission, and today she's walking us through how to build a year end campaign. The time is now! She's giving an overview of the year end campaign, then double-clicking on how to design and power one. She's giving tons of creative examples of how to engage, and she's sharing her secret sauce for connecting on social platforms: show up like a friend. Boom! If you haven't framed out your year end campaign yet, there's still time. Tune in?Episode HighlightsCaroline’s story and journey to where she is today (3:00)Snapshot of year-end campaign planning (4:00)Goal setting and calls to action for your end of year campaigns (7:00)Cut through the noise: how you can surprise and delight in your end of year campaign (8:30)Diversifying your communications channels: how you can leverage DMs, stories, and more (14:00)Technology you can leverage to power your campaign (15:00)Leveraging digital ads (20:00)Stewardship following your campaign (22:00)A powerful moment of philanthropy in Caroline’s life (25:00)Caroline’s One Good Thing: Marketing is an ongoing experiment. (31:00)For more information and episode details visit: www.weareforgood.com/episode/183The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout our Sponsor CosmicLooking to nail your impact story, build brand awareness, and inspire action for your cause today? YOU can connect directly with Cosmic’s Founder and Creative Director, Eric Ressler for free Office Hours. Don't miss this incredible opportunity friends! Visit designbycosmic.com/good to sign up today ? Start Learning Today on We Are For Good PRO ?We Are For Good PRO is reimagining nonprofit professional development - for good. ✨ Join us and get started at weareforgoodpro.com.