Meet Katie. As a former nonprofit ED, she's been in the trenches from fundraising to ops to marketing before becoming an industry leader. Today, she leads Do More Good, the parent organization of Nonprofit Hub and Cause Camp which collectively serve more than 50,000 nonprofits throughout North America. We're talking through the trends she's tracking as well as advice she has for nonprofits beyond the New Year. She's dropping some marketing wisdom and shares why you have to stop saying your nonprofit is, "the best kept secret." Tune in to hear why?EPISODE HIGHLIGHTSKatie’s story and journey to where she is today (2:18)The current state of the nonprofit sector (5:30)Katie’s advice as we move into a new year (9:00)Scaling our organizations for deeper impact (11:45)Clarifying our messages (17:00)Growing our messages digitally, and standing out within all the noise in our world today (19:00)Leveraging technology to work smarter not harder (19:30)Google Ad GrantsHubSpot Persona CreatorFind a CRM to better serve your donorsThe power of community (21:00)A powerful moment of philanthropy in Katie’s life (24:00)Katie’s One Good Thing: Pursue the educational things you’ve wanted to pursue. (27:37)For more information and episode details visit: www.weareforgood.com/episode/208Get to Know Our Sponsor, Neon OneNeon One provides software solutions to growing nonprofits, but they do so much more than that. They’re also incredibly passionate about creating community in the social good sector.They created Year End Giving Connections, a community that brings fundraisers together and empowers them to learn from each other’s experiences. Neon One experts will also provide helpful advice on meeting your fundraising goals this season. With weekly checklists and an active Slack community, there’s no better way to prepare for your year-end success.Join their community today at http://neonone.com/weareforgoodAbout our Sponsor CosmicLooking to nail your impact story, build brand awareness, and inspire action for your cause today? YOU can connect directly with Cosmic’s Founder and Creative Director, Eric Ressler for free Office Hours. Don't miss this incredible opportunity friends! Visit designbycosmic.com/good to sign up today ? Start Learning Today on We Are For Good PRO ?We Are For Good PRO is reimagining nonprofit professional development - for good. ✨ Join us and get started at weareforgoodpro.com.