This week, Erica chats with Kate Haldy, Head of Brand Communications, PR & Events at Anthropologie. In this episode, Kate shares a peek into the incredible projects she's worked on with the brand, what goes into an effective communications strategy, how bringing experiential events to life is key in connecting further with their consumer, and more.
Here's a peek at what we cover in this episode:
[00:03:43] - Kate walks us through her 15+ year background in communications from interning with Marie Claire, The Bromley Group, and Diane von Furstenberg, to working as Public Relations Manager at Cynthia Rowley, Director of Communications at Sidney Garber, Director of Brand Communications at David's Bridal, and now Head of Brand Communications, PR & Events at Anthropologie. She also shares her favorite projects she's worked on to date (like Anthropologie's 30th anniversary), her perspective on how the Communications & PR space has changed in the past 15 years, and her best career advice for young professionals.
[00:20:15] - Kate explains what goes into an effective communications strategy and shares her top brand and reputation management tips. She also touches on social cause communications and how a brand can craft authentic stories around impactful moments.
[00:29:44] - Kate talks about affiliate marketing's role in a strong PR strategy and how bringing engaging experiential events to life is a key element in connecting the brand with the consumer face to face.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Kate's episode:
PR 101: Set Yourself Apart | Alice Hampton of ACP Management
Experiential / Event Marketing 101 (+ a Conversation on Thoughtful Leadership) | Amy Gaston (prev. Magnolia)
Leaning in to Your Brand's Community | Kennedy Crichlow + Mary Ralph Lawson Bradley of Daily Drills
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