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TikTok 101: How to Build an Engaged Audience | Zaria Parvez of Duolingo

TikTok 101: How to Build an Engaged Audience | Zaria Parvez of Duolingo

FromMarketing Happy Hour


TikTok 101: How to Build an Engaged Audience | Zaria Parvez of Duolingo

FromMarketing Happy Hour

ratings:
Length:
39 minutes
Released:
Jan 20, 2022
Format:
Podcast episode

Description

"Do not excessively sell your product on social media."
In this episode of Marketing Happy Hour, Zaria Parvez of Duolingo is sharing how she turned a language learning app into a highly engaging and viral brand across Tik Tok, Instagram and Twitter. As a social media coordinator and the voice of the Duolingo Owl Zaria has worked with her team to grow their social media accounts while building a community of millions of raving fans. During this interview, learn how to: 
Apply the "flicker, flash and flare" method to your social media accounts
Maximize your brand impact on Tik Tok
Engage your audience in the comments sections on social
Find success, in general, on Tik Tok
Create work-life balance while working in the social media and marketing industries
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Grab a drink and listen in to our discussion with Zaria Parvez.
Connect with Zaria on LinkedIn: https://www.linkedin.com/in/zaria-parvez-645983140/
Check out Zaria's Tik Tok Page: https://www.tiktok.com/@zariaparvez
Follow MHH on Instagram: https://instagram.com/marketinghappyhr
Find us on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/
Released:
Jan 20, 2022
Format:
Podcast episode

Titles in the series (100)

Are you building your career in marketing? Or confused on how to build a social media strategy for your business? We made the Marketing Happy Hour podcast to take the guessing games out of marketing, social media and PR. Listen each week as we interview some of the world’s top marketers, influencer specialists and strategists from businesses like Taco Bell, FabFitFun, NASA, IL MAKIAGE and more. The podcast will leave you with a better understanding of the industry and how to grow your business/career! Hosted by Erica Spitzley + Cassie Tucker.