It's exciting to see lots of "likes" on our posts, and disheartening to see lower engagement—but which numbers actually matter, and why? As data scientist Katie Robbert of Trust Insights tells us, it's important to understand which metrics do and don't matter as we build our personal brands, and how we can use that information to strengthen our strategy moving forward.***Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.