Welcome back to Let's Talk About Brand! Today we are talking with financial educator and analyst Winnie Sun. She’s the perfect person to talk to us about owning a niche. She's on TV five days a week and she’s been ranked the most influential female in the finance space on social media!In this episode, we talk to Winnie about how she came to own this niche. People were so excited to hear that she would be joining us on Let’s Talk About Brand because she’s so influential in the social media space! This episode was originally broadcast as a livestream on December 4, 2020. It has been edited from its original format.***Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.