If you don't have a brand positioning, you won't have a brand for long. But what is brand positioning, and what are some of its most important elements?Todd Irwin of Fazer (not "Frasier," as I erroneously pronounced it at first!) helps brands strategize their brand positioning all the time—as well as how to leverage a tactic he terms "de-positioning." We dive into what all of that means, why it's important, and how to work on it for your own brand.Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat.Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.