Mike Rizzo, Founder of MarketingOps.com, discusses why community could be the next big thing in marketing. Whether we like it or not, people are asking a millions questions about our brands elsewhere before coming to speak directly with us. While we can’t control the narrative 100%, the ability to connect with our champion users, advocates, and build communities that inevitably drive business results is often undervalued. Today, Mike talks about community-led growth. Show NotesConnect With: Mike Rizzo: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.