20 min listen
How Marketing Mix Modeling Unlocks Scale & Incrementality -- Rohit Maheswaran // Lifesight
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
How Marketing Mix Modeling Unlocks Scale & Incrementality -- Rohit Maheswaran // Lifesight
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
20 minutes
Released:
Nov 7, 2023
Format:
Podcast episode
Description
Rohit Maheswaran, Co-founder and Chief Product Officer at Lifesight, explores market mix modeling and modern media buying in an age of online privacy. Marketing mix modeling has been around since the '60s, used primarily by larger companies with statisticians and data scientists. While the advent of individual-level tracking in the late 2010s led to its decline, marketing mix modeling is reemerging in popularity as individual-level tracking becomes more difficult to accurately measure. Today, Rohit discusses how marketing mix modeling unlocks scale and better budgeting decisions. Show NotesConnect With: Rohit Maheswaran: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Nov 7, 2023
Format:
Podcast episode
Titles in the series (100)
Brand Integration, Product Placement & Influencer Marketing (Part 1) -- Greg Isaacs // BEN Group by MarTech Podcast ™ // Marketing + Technology = Business Growth