30 min listen
Optimizing Media Buying In Privacy First Era -- Rohit Maheswaran // Lifesight
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
Optimizing Media Buying In Privacy First Era -- Rohit Maheswaran // Lifesight
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
20 minutes
Released:
Nov 8, 2023
Format:
Podcast episode
Description
Rohit Maheswaran, Co-founder and Chief Product Officer at Lifesight, explores market mix modeling and modern media buying in an age of online privacy. With privacy regulation changes like GDPR, CCPA, and the departure of third-party cookies, marketers are becoming anxious. However, now is the time for marketers to reduce their reliance on platforms and build out a robust first-party data strategy. Today, Rohit discusses optimizing media buying in the privacy-first era. Show NotesConnect With: Rohit Maheswaran: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Nov 8, 2023
Format:
Podcast episode
Titles in the series (100)
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