Chief Commercial Officer at AUDIENCEX, Brian Ko discusses marketing attribution. In recent years, marketers have been using MTA to monitor the effectiveness of their marketing campaigns. With tougher laws on data sharing, many companies will have to take an MMM approach. In our podcast, Brian Ko discusses the effectiveness of an MMM approach over an MTA approach. Show NotesConnect With: Brian Ko: Website // LinkedInThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.