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    How Brands Use Microsoft to Drive Revenue -- Tal Jacobson // Perion

    How Brands Use Microsoft to Drive Revenue -- Tal Jacobson // Perion

    FromRebrand Podcast: Marketing Campaigns Explained by the Brand & Agency

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    How Brands Use Microsoft to Drive Revenue -- Tal Jacobson // Perion

    FromRebrand Podcast: Marketing Campaigns Explained by the Brand & Agency

    ratings:
    Length:
    20 minutes
    Released:
    Sep 28, 2023
    Format:
    Podcast episode

    Description

    Tal Jacobson, CEO of Perion, explores leveraging Microsoft for revenue growth, and the impact of Bing and ChatGPT on brands. Perion Network, Microsoft's largest advertising supply partner, prioritizes technology-driven growth. Through its collaboration with Microsoft Advertising, Perion effectively assists Microsoft in selling a larger percentage of its advertising inventory. Today, Tal discusses how brands use Microsoft to drive revenue. Show NotesConnect With:Tal Jacobson: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    Released:
    Sep 28, 2023
    Format:
    Podcast episode

    Titles in the series (100)

    The Rebrand Podcast tells the stories of the world’s most impactful brand campaigns, as told by the Brands & Agencies who built them. In each episode, you’ll hear about the strategy, framework, launch, & lifecycle of a world-changing marketing campaign. Host: Scott Harkey – Founder of OH Partners – Ranked by AdWeek as a Top 10 Fastest Growing Agency in North America. OHpartners.comProducer: I Hear Everything. We connect brands & content creators with their target audience. iheareverything.com