21 min listen
Positioning Your Brand for the Black Consumer Audience
FromRebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
Positioning Your Brand for the Black Consumer Audience
FromRebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
ratings:
Length:
18 minutes
Released:
Apr 23, 2024
Format:
Podcast episode
Description
Tiyale Hayes, EVP of Insights and Multiplatform Analytics at BET, delves into reinvigorating a legacy brand. Building brand affinity with any audience requires a deep understanding of their cultural background and values. Moving beyond stereotypes and preconceived notions, brands must embark on a journey of genuine cultural immersion to connect with their target audiences effectively. Today, Tiyale discusses positioning your brand for the Black consumer audience.Connect With: Tiyale Hayes: Website // LinkedIn The Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Apr 23, 2024
Format:
Podcast episode
Titles in the series (100)
Turning Nothing Into A $45 Million Lottery Game -- Chris Rogers // Arizona Lottery by Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency