Cassie Dell, Senior SEO Client Success Manager at Searchmetrics, is back to talk some more about your content strategy. You have to know your audience to give them what they want. How can you kick your content into high gear? Today, Cassie discusses whether you should be focusing on trending or evergreen content. Show NotesConnect With: Cassie Dell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.