25 min listen
Driving Conversions with Bottom of Funnel Content
FromVoices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Driving Conversions with Bottom of Funnel Content
FromVoices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
ratings:
Length:
19 minutes
Released:
Feb 13, 2019
Format:
Podcast episode
Description
In this episode, Ben Shapiro and Marlin Glover, the Searchmetrics Content Services Team Lead dig into the importance of building out the early stages of the content funnel before jumping into bottom of funnel content. Marketers that ignore the information and educational stages will find their bottom of funnel efforts to be less effective. If you aren’t teaching, informing and guiding them, someone else will be. Listen in to understand how to craft content that meets the unique needs of buyers for every product line, rather than applying a one size fits all approach. Marlon also digs into how hard consumers work to avoid engaging with sales organizations and how you can customize your content to address the detailed questions consumers have as they work to avoid your sales and customer support organizations. Show NotesConnect With:Marlon Glover: Website // LinkedInBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Feb 13, 2019
Format:
Podcast episode
Titles in the series (100)
Content Strategy for Position Zero by Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast