Melissa Kwan, CEO and Co-Founder at eWebinar, discusses the future of webinar marketing. We're seeing a new generation of buyers that no longer want to talk to a sales representative to get information about a product or service. Instead, they’d rather do their own research to make a buying decision and brands must adjust their content strategies to contend with the rise of the self-service buyer. Today, Melissa talks about the B2B buying disconnect. Show NotesConnect With: Melissa Kwan: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.