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    Why Startup Marketing isn't What it Used to Be -- Melissa Kwan // eWebinar

    Why Startup Marketing isn't What it Used to Be -- Melissa Kwan // eWebinar

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

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    Why Startup Marketing isn't What it Used to Be -- Melissa Kwan // eWebinar

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

    ratings:
    Length:
    20 minutes
    Released:
    Apr 12, 2023
    Format:
    Podcast episode

    Description

    Melissa Kwan, Co-Founder and CEO at eWebinar, talks about startup marketing. Before data restrictions and privacy concerns, startup marketing typically involved investing in Facebook ads to drive brand awareness and gain customer insights. Now that Facebook has started to prioritize privacy, building a personal brand to launch a product has become the go-to strategy for smart marketers. Today, Melissa discusses why startup marketing isn't what it used to be. Show NotesConnect With: Melissa Kwan: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    Released:
    Apr 12, 2023
    Format:
    Podcast episode

    Titles in the series (100)

    The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.