Melanie Deziel, The Convoy’s Co-Founder and VP of Marketing, discusses PR and journalism strategies. Many of us would jump at the opportunity of a product launch feature in Newsweek. But, if your target audience doesn’t read Newsweek, it may not be the best place to invest PR outreach efforts. Today, Melanie talks about how you can increase your chances of getting PR coverage. Show NotesConnect With: Melanie Deziel: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.