All Sales Start With a Why with Michael Manzur #205 Michael Manzur is founder and CEO of Flood Me Social LLC, a social media marketing agency. He helps companies find qualified leads and convert them into prospects. Michael is an unofficial LinkedIn Influencer and Host of LinkedIn Local Aventura in south Florida. Today we discuss common mistakes sellers make in social media and the process to turn leads into conversations. Ineffective  Social Media Too often companies have no idea why or what they’re doing on social media. All they know, is that they’re supposed to do it. The word Why is the driving force for selling according to Michael Too often businesses fail to base objectives around their Why Social media is merely a tool, doesn’t supplant effective communication People can see a marketing campaign a mile away Without a clear Why, campaigns fall flat Your Why comes from your Value Proposition. First define that. Effective Social Media Now that you have your Why, do the following: Set a business objective Craft social media goals around that objective Example: I want to increase my B2B sales in 30 days Goals: Create a content calendar, with sales, promotions, content to refine social media marketing funnel. Michael believes that the how informs, but the why transforms. Social Media for Startups Fully complete your LinkedIn profile, know what you can get for free. Much is available. Add a prospect on LinkedIn Like and comment on their LinkedIn activity Send a note about things you have in common to build rapport Take conversation offline Speak offline and share the value proposition over the phone Use Linkedin to meet people and then move the conversation offline. Next, as you grow clients, word of mouth marketing creates growth. Note: May McCarthy (The Purpose of Sales) spoke to the same topic back in Episode 203 Where to Find Michael Manzur Linkedin: https://www.linkedin.com/in/MichaelAManzur/ Instagram: https://www.instagram.com/MichaelAManzur Gift for Listeners: Interact daily on Linkedin! https://www.linkedin.com/in/MichaelAManzur/   Social Selling We’ve talked often on the topic of social selling. Here are past episodes that dive deep. Listen today! The Art of the Help with Larry Levine #182 7 LinkedIn Strategies for Generating Qualified Leads with Janis Pettit #176 How To Generate Leads with Relationship Selling with Michael Ross Take Command of the New LinkedIn User Interface with Brynne Tillman #151 Myths on Social Selling with Mark Hunter #142 Power Prospect with LinkedIn Groups with Liam Austin #135 How To Be An Awesome Sales Professional with Thomas Ellis #102 How To Generate Sales Leads Using LinkedIn, Facebook and Twitter 7 Habits of Highly Successful LinkedIn Users with Dennis Brown The post All Sales Start With a Why with Michael Manzur #205 appeared first on Sales Babble Sales Podcast | Sales Training | Sales Consulting |Sales Coaching.