Randy Frisch, Chief Evangelist, Co-Founder, and President of Uberflip, talks about how your company can avoid falling into a promotional trap. Consumers today have come to expect personalization when dealing with businesses, but if you don’t have the right content to solve their problems, they’ll move on to the next website. Content marketing’s biggest issue currently is that content isn’t being used effectively to push prospects through the buyer journey. Today, Randy discusses how to avoid the go-to-market trap. Show NotesConnect With:Randy Frisch: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.