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    Integrating ABM across your marketing mix -- Randi Barshack // RollWorks

    Integrating ABM across your marketing mix -- Randi Barshack // RollWorks

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

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    Integrating ABM across your marketing mix -- Randi Barshack // RollWorks

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

    ratings:
    Length:
    13 minutes
    Released:
    Feb 18, 2021
    Format:
    Podcast episode

    Description

    For this episode, Randi talks about having the youthful curiosity to gain the real value of integrating ABM software. She also talked about Rollworks’ partnership with LinkedIn, launching an ABM campaign and how to use ABM to affect your marketing mix. Show NotesConnect With:Randi Barshack: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    Released:
    Feb 18, 2021
    Format:
    Podcast episode

    Titles in the series (100)

    The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.