The B2B SaaS marketplace is changing. The buyer now has more information than was available and is making buying decisions without speaking to a sales rep. Companies must now figure out how buyers are assessing their products and how to adapt their marketing and sales processes accordingly. What are some of these tools, and what can you expect? Listen to the conversation as Jordan Crawford, Blueprint's CEO discusses the changing face of B2B marketing and the tools B2B buyers use to evaluate SaaS. Show NotesConnect With:Jordan Crawford: Website // LinkedInThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.