Outside of the marketing world, a brand is one of the more misunderstood aspects of go-to-market. SaaS companies often focus on growing revenue without considering the role of brand identity, perception, and understanding the target audience. How do you measure brand, and how does it impact your bottom line? Listen to Angeley Mullins, the Chief Marketing and Growth Officer of Latana, as she discusses the power and purpose of brand tracking. Show NotesConnect With:Angeley Mullins: Website // LinkedIn // TwitterThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.