In brand tracking, you measure your brand awareness, assess purchase drivers, and do proper market sizing. It is a function of understanding how your brand's ups and downs over time impact your ability to make sound go-to-market decisions. How do you do brand tracking, and why does it matter? Listen to Angeley Mullins, the Chief Marketing and Growth Officer of Latana, as she discusses how brand tracking impacts revenue. Show NotesConnect With:Angeley Mullins: Website // LinkedIn // TwitterThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.