Syndicated analyst reports like Gartner and Forrester retain a high level of credibility. However, software buyers are beginning to find review platforms such as G2 Crowd and Trust radius easier to access information during their buying journey. Also, the information on these review platforms is more relatable to buyers, and trust levels are increasing. Could this be the downfall of syndicated analysts? In this conversation, Camela Thompson, the VP of Marketing at CaliberMind, discusses the decline of syndicated analysts' reports in the software buyers' journey. Show NotesConnect With:Camela Thompson: Website // LinkedIn // TwitterThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.