CEO of Room 214, Jason Cormier discusses the “Jobs To Be Done” framework. When put into practice, this theory is a great way of generating unique insight into how your customers interact with your product. This information can be used to influence your brand’s messaging, content, and other aspects of your marketing. Today, Jason takes us through how this theory is used and its effectiveness. Show NotesConnect With: Jason Cormier: Website // LinkedInThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.