VP of Rev Ops at LeanData, Don Otvos talks us through how using Martech software has improved both sales and marketing conversions at Lean Data. Current marketing and sales software technologies are helping professionals find better prospects. They also help B2B marketers understand what their potential customers' pain points are and how to address them effectively. Don Otvos discusses this and more in today’s podcast. Show NotesConnect With: Don Otvos: Website // LinkedInThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.