CEO of LQ Digital, Katy Keim, highlights the basic unit economics your digital marketing team should be focusing on. Unit economics play an important role in helping you assess the economic impact of your digital marketing efforts. Understanding them and understanding how to calculate them will help you find tactics that are generating the highest return on investment. Today, Katy explains them and why they are important. Show NotesConnect With: Katy Keim: Website // LinkedIn // TwitterThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.