SaaS buyers hide behind applications to avoid aggressive marketing from sellers and make informed buying decisions. Are these applications creating friction in the selling process? How should sellers adapt to these changes and position their products to ride the coming wave? In this conversation, Camela Thompson, the GVP of Marketings at CaliberMind, discusses how the buyers' toolkit could create friction for sellers, what sellers can do to remove the roadblocks, and leverage the buyers' toolkit to fast-track sales. Show NotesConnect With:Camela Thompson: Website // LinkedIn // TwitterThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.