17 min listen
Telemarketing Week: Operationalizing a Clean Telemarketing Channel - Mark Sullivan // CallRail
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
Telemarketing Week: Operationalizing a Clean Telemarketing Channel - Mark Sullivan // CallRail
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
17 minutes
Released:
Feb 20, 2019
Format:
Podcast episode
Description
Sponsored by CallRail.This week we're going to dive deep into one of the most underutilized and misunderstood marketing channels: Telemarketing. Joining us is Mark Sullivan, Director of Demand Generation & Marketing Operations at CallRail. CallRail provides intuitive software that enables marketers to understand what makes their phone ring using call attribution, routing, and conversion rate optimization services. In addition to his role at CallRail, Mark is a contributor to VentureBeat, CMO.com, American Marketing Association, Street Fight, and Search Engine Journal. Today, in the third installment of Telemarketing Week, we discuss operationalizing a clean telemarketing channel. Show NotesConnect With: Mark Sullivan - CallRail // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Feb 20, 2019
Format:
Podcast episode
Titles in the series (100)
Effective B2B Marketing Channels, Segments, & Strategies -- (Part 1) Doug Bell // Searchmetrics by MarTech Podcast ™ // Marketing + Technology = Business Growth