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B2B Product-Led Growth -- Mona Akmal // Falkon

B2B Product-Led Growth -- Mona Akmal // Falkon

FromMarTech Podcast ™ // Marketing + Technology = Business Growth


B2B Product-Led Growth -- Mona Akmal // Falkon

FromMarTech Podcast ™ // Marketing + Technology = Business Growth

ratings:
Length:
22 minutes
Released:
Feb 8, 2023
Format:
Podcast episode

Description

Some major B2B SaaS companies have become successful using product-led growth (PLG) strategies, for example, Dropbox and Figma. But not many SaaS companies can adopt the PLG model because their product is not a turnkey solution. If your business is in that category, how do you leverage PLG strategies even if you're not a PLG company? Listen to Mona Akmal, the CEO of Falkon, as she discusses B2B product-led growth strategies for non-PLG companies. Show NotesConnect With:Mona Akmal: Website // LinkedIn // TwitterThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Feb 8, 2023
Format:
Podcast episode

Titles in the series (100)

The Revenue Generator Podcast investigates how business leaders blend sales & marketing efforts to expedite demand generation and increase recurring revenue. In each episode, you’ll hear how a member of the Revenue Generation integrates data, SaaS, people, and processes to deliver world-class money-making experiences.