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Scale Your Business to $100M Using These A.I. Growth Tactics with Guillaume Cabane (#131)

Scale Your Business to $100M Using These A.I. Growth Tactics with Guillaume Cabane (#131)

FromMarketing Against The Grain


Scale Your Business to $100M Using These A.I. Growth Tactics with Guillaume Cabane (#131)

FromMarketing Against The Grain

ratings:
Length:
42 minutes
Released:
Jun 17, 2023
Format:
Podcast episode

Description

AI-driven personalization needs to be as personal and engaging as a handwritten letter.

Kieran Flanagan is joined by Guillaume Cabane, Growth Advisor to high-growth SaaS startups. Learn about the predictions in the next cycle of growth (how AI comes into it), the importance of data analytics in the growth marketing process, and why growth marketing requires a competitive edge over time.

Mentions

Article by Guillaume https://hypergrowthpartners.substack.com/p/the-next-generation-of-b2b-growth


Gorgias https://www.gorgias.com/ 

Ramp https://ramp.com/ 

Tweet From Guillaume on Zapier https://twitter.com/guillaumecabane/status/192246054832443392 


About Guillaume Cabane
Guillaume Cabane is a growth advisor to high Growth SaaS Startups, including Ramp, Airbyte, G2, Gorgias, Metadata, Madkudu, and others. Guillaume held VP of Growth roles at Drift, Segment, and other successful startups, where he helped them grow from ~50 to 300. Prior, Guillaume spent 6 years at Apple. Outside of work, Guillaume is a husband of 1, father of 2, cheese-eater of many, and Pastafarian.

Connect with Guillaume

Website: www.hypergrowthpartners.com 

Linkedin: https://www.linkedin.com/in/cabane/


Twitter: https://twitter.com/guillaumecabane 


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Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar  
Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Released:
Jun 17, 2023
Format:
Podcast episode

Titles in the series (100)

If you want to know what's happening now in marketing, what's ahead, and how you can lead the way, this is your podcast! In this weekly show, HubSpot’s CMO and SVP of Marketing, Kipp Bodnar and Kieran Flanagan, share their marketing expertise - unfiltered in the details, the truth, and like nobody tells it to you. Tune in for high-level perspective, conversation, and the occasional argument as they serve up an honest-to-goodness sense of how you can move your business forward!